On the issue of optimization of marketing costs in the cost of a construction project

Abstract

On the issue of optimization of marketing costs in the cost of a construction project

Khan R.S., Surkov V.V.

Incoming article date: 16.04.2018

The article is devoted to the issues of marketing costs evaluation in the construction project cost's management. The methods of determining the marketing cost in the construction sector within the specifics of the industry are issued.

Keywords: marketing costs, project cost management, methods of marketing costs estimation