Qualitatively representative scenarios of the computer simulation of the marketing impact
Abstract
Qualitatively representative scenarios of the computer simulation of the marketing impact
Incoming article date: 15.04.2019An application of the method of qualitatively representative scenarios of the simulation modeling to the solution of the optimal control problems in marketing is described. The idea of the method is the following. We can reduce the enumeration of very big or even infinite number of of scenarios to the very small number of them and receive a qualitatively acceptable picture of the forecasting behavior of the modeling dynamic system. The conditions of verification of the correctness of such reduction are presented. The qualitatively representative scenarios of the marketing impact on the target auduience are proposed for different control problems.
Keywords: directed graphs, differential games, dynamic control models, marketing research, social networks