Abstract

The article considers the problems of institutionalization of the consumer market of Russia. A scientific assessment by the author of the resulting vector of modern evolution of the institutional structure of supply chains in the consumer market is based on the determination of how much the forming composition of the commodity distribution network meets the rational understanding from the point of view of logistics of optimality arising in this process and institutional isolation of certain groups of operations. 

Keywords: consumer market, commodity distribution network, the supply chain