Issues of the quality of university spaces have not been fully studied at present. Rapid transformations and the growing role of universities in city life require a serious scientific approach to organizing the environment of university campuses. This article examines the artistic and semiotic properties of façade architecture and spatial environments identified by various researchers. Based on the theoretical analysis performed, the aesthetic and informative qualities that are most important for organizing the image of a university campus are formulated. As an example of the practical use of the identified qualities, a developed design solution for one of the buildings of Volgograd State Technical University is presented.

Keywords: university campus, aesthetics of the university environment, informative qualities of facades, reconstruction of educational buildings, architectural semiotics