The purpose of the article is a software implementation of a module for analyzing the activity of site users based on a heat map of clicks, compatible with domestic web services, for example, combining the functionality of correlation and regression analysis and visualization in the form of dashboards before and after making changes to site elements. All functionality is carried out directly in the web analytics service. Based on the data obtained on the analyzed site element, a decision is made to adjust the design and/or content to increase the click rate. Thus, the proposed solution allows us to expand the functionality of the web analytics service and reduce labor costs. The software module has been successfully tested. As a result of the analysis and making the necessary adjustments to the site, the click rate increased

Keywords: user activity, correlation and regression analysis, dashboard, program module, trend line, coefficient of determination

Software development, namely CRM-systems to improve the efficiency of the company, regardless of the area, is the most effective for business in terms of organizational and managerial activities. An important aspect of the successful implementation and implementation of the system in the company is the principle of developing and building the system architecture at the server level. For users to work in the system, a deep analysis of the company's business processes and the projection of technical requirements, both on the user interface and on the system's performance, are required. The correctness of the system is based on an important factor - further support of the existing code, this requirement is relevant for any project and depends on the initially chosen method of system development and the quality of tasks performed by programmers.

Keywords: CRM-system, BPM, hardcode, development, flexible settings