The above study is aimed at calculating the market value of a land plot free from development, located in the city of Vsevolozhsk, Leningrad region. The authors consider a comparative approach to the assessment of the object, its positive sides and disadvantages are indicated. The features of the implementation of the method of comparative sales and the construction of regression models are noted. The dependence of the cost of land plots on the distance from the local center in the territory of elite cottage development was revealed. Vsevolozhsk. The conclusion is formulated about the influence of a set of factorial features and the method of their accounting on the reliability and compliance of the result with the current situation in the real estate market.

Keywords: comparative approach, comparative sales method, correlation and regression analysis, real estate market, market information, price-forming factor, analogue object, real estate object, land plot, individual housing construction